For many people, a cannabis-infused lifestyle is second nature. But for newcomers, CBD may still hold the same stigma as THC. Here’s why we chose to lead with CBD in our products.
Out of the more than 100 different chemical compounds found in the cannabis plant, CBD and THC are the most well-known—and while we’re not anti-THC (the one that gets you high), there are important reasons why we remove all traces of it from our hemp-derived CBD products:
Experiencing the Benefits Without the “High”
Different types of cannabis, whether hemp or marijuana, have different effects on the mind and body and can, therefore, be used for different purposes. Removing all traces of THC from our products means people can experience the supportive benefits of this underutilized plant, without worrying about getting “high”.
Highlighting CBD’s Powerful Entourage
Since we wanted to provide a fresh approach to feeling better, part of that involves helping CBD consumers better understand that although we remove THC from our products, what remains is a plethora of other helpful compounds that get extracted alongside CBD. Its entourage includes primary and secondary therapeutic constituents of the hemp plant, like other cannabinoids, vitamins, and minerals
CBD Minus the Munchies
Naturally, people have concerns that taking a cannabis product will give them an increased appetite, lead them to weight gain, or create a dependence. Although chemically, both THC and CBD are very similar, CBD doesn’t bind to a specific receptor in the brain like THC does which is what causes these outcomes. Highlighting the difference means people can make an informed decision about which kinds of cannabis products will be most helpful to them.
Making CBD Products Even Your Mom Would Buy
Even though CBD is becoming more mainstream, walking into the world of cannabis can stir up a lot of uncertainty and questions for many who don’t know what to expect. We wanted to create an approachable solution that people would feel proud to display in their medicine cabinet or gift to their families.
Creating a New Cannabis Story
There is, unfortunately, still a lot of stigma associated with cannabis due in part to the psychoactive effects of THC. We consider CBD it’s straight-edged cousin, and want to be part of creating a new story that has a safe, effective, plant-based approach to wellbeing at its heart.There is no question that THC has its place in the world of cannabis, but going the extra mile to make sure there is zero chance you could get high from using any of our products is crucial. We are committed to educating people about the world of cannabis and being clear about what’s in (and what’s not in) our products, so that more people can feel confident in their purchase decisions and experience CBD’s ability to get their body back to balance.