Core Values
A brand on a mission
Core Values
Helping People Do More of What They Love
First and foremost, we are motivated by our desire to help. Our customer-focused approach drives everything -- from the resources and information we provide, to our commitment to quality and dependable products. Every day we strive to help people do more of what they love.
The Transformative Power Of Nature
We believe in the power of CBD and other plant-based ingredients. As category creators with a unique approach to wellness and the world of CBD, we strive to continually innovate, evolve, and explore new ways to harness the power of nature.
We All Deserve to Feel Our Best
We have empathy for what you are going through, because we've been there too. We develop products from a place of compassion and seek to be stewards of wellness, helping as many people as possible along the way by making CBD accessible and inclusive.
Quality and Results You Can Believe In
Everything we do depends on the quality of our products, so transparency is a key part of our brand's DNA. From our stringent ingredient sourcing, quadruple lab testing, and the most credible, cutting-edge insights about the science behind our products, we are committed to making products you feel confident incorporating into your everyday life.